SchollyME 

SchollyME is a mobile application for athletes to develop their brand on and off the field. After scoring a billion dollar investment, I connected with founder, Melvin Nunnery, to discuss the visual brand for the now global company.

Throughout the design process it was important for me to maintain a sense of brand continuity. To do so, I kept the look and feel of the previously-used shield while adding focus on the “S” and “M” in SchollyME to create a monogram.

Overall, I wanted something as iconic and recognizable as the Superman logo for SchollyME. From the refreshed brand identity to the website design, the clarity and simplicity made it easy for SchollyME’s growing audience to understand service offerings and most importantly, feel connected to the company in its new chapter.